Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the brand name of its newest SUV called the Mahindra “Thar ROXX”. After the successful launch of 3 door Mahindra “Thar” on August, 2020, Mahindra is going to launch its newest SUV “Thar ROXX” on Independence Day, August 15, 2024.
Mahindra & Mahindra Ltd. is known for setting new standards in the automotive industry and as the manufacturer of authentic SUVs, Mahindra’s latest offering is – ‘THE’ SUV – a vehicle designed and engineered to offer an unmatched blend of sophistication, performance, presence, safety, and technology.
The ‘Thar ROXX’ expands the Thar portfolio by empowering customers to ‘Explore The Impossible’ with luxury and be a part of the Thar Lifestyle. ‘THE’ Icon symbolizes SUV to be Solid as a rock. The Company is offering cutting-edge innovations, superior design, exceptional ride quality and comfort, the ‘Thar ROXX’ will deliver ‘THE’ premium quotient.
Veejay Nakra, President, Automotive Sector, M&M Ltd., said, “The ‘Thar ROXX’ with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety is ‘THE’ SUV. While retaining the core attributes of the iconic Thar the ‘Thar ROXX’ represents the larger-than-life personality of a rockstar and will disrupt the SUV category.”
About Mahindra – (http://www.mahindra.com /)
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
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