Nazara Technologies, India’s only listed gaming and Esports Company, invests in STAN, a leading gaming community platform in India.
Nazara Technologies, on September 11, acquires 15.86% equity shares of STAN. The Company purchase 15.86% stake through its wholly owned subsidiary ‘Nazara Dubai FZ’ in GetStan Technologies Pte. Ltd (‘STAN’) at USD 2.2 million, ~INR 18.4 Cr in an all-cash secondary transaction.
As of July 2024, STAN’s user base has surpassed 12 million, with over 80% of users coming through organic and referral-based channels. The platform has shown strong monetization, boasting over 500,000 paying users and a high 30-day retention rate of over 60%. Its mobile app has gained significant traction, consistently ranking among the top 51 on the Google Play Store with a 4.7-star rating over the past year.
About Nazara Technologies: (http://: https://www.nazara.com/)
Nazara Technologies is India’s only listed gaming and Esports Company, with majority ownership of several leading gaming and esports brands with presence in India, the US, and other global markets.
In esports, Nazara Technologies has India’s leading esports platform NODWIN Gaming and
Sportskeeda/Pro Football Network in the sports media space. Nazara’s offerings in the interactive gaming segment include gamified early learning ecosystems like Kiddopia and Animal Jam, a leading IP based gaming studio ‘Fusebox’, India’s most popular cricket simulation franchise, World Cricket Championship (WCC), and a wide portfolio of casual games distributed through telco partnerships in many emerging markets.
Additionally, Nazara controls Datawrkz, a digital ad tech company supporting its portfolio companies and external clients with demand-side user acquisition and supply-side ad monetization services.
About STAN:
STAN is a leading gaming community platform in India, dedicated to creating a vibrant ecosystem for gamers and creators. With a mobile-first design and a focus on user experience, STAN connects gamers, facilitates meaningful interactions, and provides tools for content creators to thrive. The platform supports a wide range of games and has quickly established itself as a key player in the gaming industry.
The creators are collectively driving acquisition and engaging with the gamers on the platform taking the total tally of these gamers to be over 12M in less than two years since its inception, and leapfrogging other Indian players by a significant margin. The platform has constantly featured in the top 5 charts on the Google Play store over the last one year and is now giving stiff competition to the likes of the global players.
Also Read GMR Airports Infrastructure to acquire 10% stake in DIAL on Sep 11